Fragment Archive


Branding
UI/UX Design

Fragment Archive is a design-driven exploration of memory and forgetting in the digital age. Through an interactive exhibition and a mobile app prototype, the project reimagines how individuals can prioritize, and reinterpret personal memories. I developed the visual identity, custom typography, posters, and UI system. I also designed the exhibition strategy—including an immersive installation that invites visitors to engage with memory as a selective process. 


                 
 


I created a custom typeface for Fragment Archive, which is intentionally incomplete—built from pieces, gaps, and quiet space. This typeface is used in the project’s wordmark, visually embodying the thesis’s central theme: absence, like design, can be deliberate.

This poster visualizes how digital memory shapes identity. Using a collage of everyday photos to form a human silhouette, it suggests that who we are is not defined by a single moment, but by a collection of fragments—captured, remembered, and reassembled through time.



The Impermanent Collection



The exhibition includes an interactive installation, and selected works by other related artists. It will travel through three cities, exploring the connections between memory, forgetting and design. Each city features collaborations with local artists and designers whose work aligns with the theme. 


The immersive installation allows visitors to upload personal photos, choose which to keep or let go, and watch as their decisions are reflected through fading and blurring projections.
NEW MUSEUM 
New York, NY
 
Collaborations with Trevor Paglen 
ImageNet Roulette—How AI influences memory curation.

LACMA
Los Angeles, CA

Collaborations with Refik Anadol 
Machine Hallucinations— The intersection of machine memory and human memory.

Palais de Tokyo
Paris, France

Collaborations with Sophie Calle 
Take Care of Yourself— Turning an intimate moment into a public archive.




The website introduces the exhibition and shows the sequence for the installation. To participate, visitors must reserve a time slot through the website. When visitors arrive, they will be asked to store their personal phones and will be given a tablet for the period of the experience. Using only this tablet, visitors will be able to record, select and interact with their memories within the space.






The Fragment App

The app is currently a working prototype. It’s being tested as part of the exhibition experience, and I’m excited to explore how it might evolve beyond this context. For the app’s design, I chose a soft gradient color palette to create a sense of relaxation and emotional ease. Users can tag memories with emotions, files can be organized using emotion tags or other personalized categories.



Everyday, users only need to spend a few seconds to swipe left or right to decide whether to keep the photo or not, which is simple and efficient.






One of the posters was selected for display in the Lithographix ArtCenter alumni gallery




Through Fragment Archive, I learned that design is not just about communicating ideas—it’s also about organizing emotion, experience, and memory. And that design, at its best, can help people feel more connected to themselves—not through more information, but through thoughtful curation.

© Geyuzhen Zhu 2025