ABOUT ME


In the quiet corners of my childhood, art spoke for me. As a shy child, drawing became my language, guiding me out of solitude and onto the vibrant path of design. My journey began in the rich artistic tradition of China, where design conveys a deep sense of identity and history. When I arrived in the United States, I embraced the boldness of commercial design, learning to take risks and push boundaries in branding and advertising. During this time, I traveled to Germany, where I discovered that true elegance resides in balance and precision. With each new project, each fresh challenge, my art continues to speak for me. I strive to create designs that resonate deeply-designs that are not only seen, but also felt and remembered.




Email

Résumé





EDUCATION


09.2023–Present
ArtCenter College of Design
Pasadena, CA
Candidate for a Master of Fine Arts in Graphic Design Specialization in Branding and Visual Identity

05.2024–08.2024
Berlin Study Abroad
Berlin, Germany

06.2024–06.2024
ArtCenter College of Design x VisitBerlin
DesignStorm Participant and Winner

09.2019–05.2023
Maryland Institute College of Art
Baltimore, MD
Bachelor of Fine Arts in Graphic Design

09.2020–01.2021
East China Normal University
Shanghai, China


EXPERTISE


Strong working knowledge of:
Illustrator, InDesign, Photoshop, After Effects, Midjourney, Blender, Keynote

Familiar with:
Microsoft Word, Cinema 4D, Webflow, MadMapper, Basecamp

Skills
Brand Identity, Packaging Design, Visual Storytelling, Typography, Motion Design, Book Design, UI/UX design

Languages
Native in Mandarin, Fluent in English, A1 level in German


RECOGNITION


09.2023–Present
ArtCenter College of Design Merit Scholarship

09.2019–05.2023
Maryland Institute College of Art Scholarship

01.2020–05.2023
Dean’s List
Maryland Institute College of Art


EXPERIENCE


12.2023–01.2024
Freelance Logo Designer
Yiguo Snack Bars 
Jinhua, China

Designed the logo and visual identity for Yiguo, a local snack bar. During this assignment, I worked closely with the client to capture the essence of their brand and reflect their focus on fresh, natural products. The resulting logo is versatile and used on packaging, signage and digital media.


05.2023–08.2023
Graphic Design Intern
Tongfeng Arts and Crafts Company
Hangzhou, China

Developed and edited visual assets using Adobe Illustrator and Photoshop. Collaborated with clients to define project requirements, establish project scope, and manage deadlines. Assisted in the creation of marketing materials and brand collateral, ensuring alignment with client feedback.


05.2022–08.2022
Branding Design Intern
Chunhua Bakery 
Hangzhou, China

Created digital image files for both digital and traditional print media. Designed layouts using Adobe Illustrator and InDesign, including final production such as font selection and image resizing. Liaised with clients to gather feedback and make necessary design adjustments.


08.2021–11.2021
Freelance Poster Designer
Henan Provincial Sports Bureau 
Zhengzhou, China

Designed promotional posters using Adobe Illustrator and Photoshop. Collaborated closely with clients to define project goals. Managed client feedback and integrated revisions to ensure project success.


03.2020–10.2020
Freelance Illustrator
Multiple Clients 
China

Created over 100 illustrations for various clients, including animation content for video creators on social media platforms. Developed detailed storyboards and animated visuals for content creators, enhancing their storytelling and engagement with audiences. Provided customized illustrations for branding, marketing, and personal projects.
©Geyuzhen Zhu 2024