ELEVIA
Packaging Design
Marketing Strategy
I created a new chocolate brand inspired by iconic mountains around the globe. I came up a ceremonial experience with the unique upward-opening mechanism symbolizes a mountain’s ascent, embodying the spirit of exploration and elevation. Elevia seamlessly blends regional culture, distinctive flavors, and refined artistry to create a chocolate series that is both adventurous and culturally rich.
The brand conveys a sense of nature, the hand-drawn mountain silhouette serves as the focal point, evoking a sense of elevation, exploration, and connection to the natural world. Meanwhile, “Chocolate Tales” reinforces the brand’s narrative-driven essence—each chocolate tells a unique story from the world’s most iconic mountains.
To create a stronger connection with mountaineers and evoke the feeling of climbing and ascent, I explored various packaging concepts, sketching numerous designs with different materials and forms. Through an iterative process of refinement, I carefully experimented with structures that embody the spirit of elevation. After extensive exploration, I finalized this design, ensuring that the unboxing experience mirrors the journey of scaling a peak.
To enhance the tactile experience of the packaging, I incorporated em-bossing techniques, adding depth and dimension to the design. These subtle textural details not only elevate the premium feel but also reinforce the essence of rugged mountain landscapes, allowing consumers to both see and feel the terrain-inspired elements as they engage with the packaging.
Packaging selected for display in the ArtCenter Hillside Gallery
Through this project, I gained valuable insights into branding, material experimentation, and user experience-driven packaging design. I learned how to translate conceptual storytelling into tangible design elements, ensuring that every detail—from the logo and textures to the packaging structure—aligns with the brand’s core message of exploration, elevation, and cultural connection.