Clink

Branding
Marketing Strategy

I created a new brand of childre’s toys that reflects the unique culture of Berlin, while celebrating Germany’s rich tradition of handmade wooden toys.

I was responsible for the entire brand development process, including market research, logo design, store identity, packaging design, and digital presence.

The name Clink was created to evoke a sense of playfulness, inspired by the sound of toys clinking together. The rounded letterforms give the logo a friendly and approachable look, while the transformation of the dot above the “i” into different toy shapes allows for dynamic usage across various contexts, keeping the brand lively and interactive.

I applied the logo across various mediums, including posters, store door signs, and sandwich boards, each capturing Clink’s playful and vibrant spirit.

I used Midjourney to bring this imaginary store concept to life. I crafted a detailed prompt to capture its essence and atmosphere.

The prompt also included details like a child’s curious gaze, high-definition color, and a ground-level perspective, which work together to evoke a warm, inviting space for children and parents alike. This approach allowed me to create a vivid visual that effectively communicates Clink’s brand identity in a way that traditional mockups might not capture.

I visited a number of wooden toy stores in Berlin, photographed some of the unusual toys, and edited the photos to organize them into a unique collection representing Clink products. This process gave me new skills in curation and visual presentation, blending real-world inspiration with my design ideas. In the website, I used horizontal scrolling to give visitors an immersive experience into the “world” of Clink.

Kraft paper is used for the packaging to reflect the natural, eco-friendly materials of the wooden toys. The packaging features real toy patterns, emphasizing the handmade craftsmanship and authenticity of each product.

This project reflects my ability to create a new brand concepts from scratch, combining cultural insights with a playful visual language.

By using the help of AI and editing each image, I created a collection that tells a story about the authenticity and craftsmanship that sets these toys apart. This process refined my abilities and demonstrated my commitment to creating meaningful, engaging and visually unique brands.