AURAS
Branding, Product Design
Marketing Strategy
AURAS is a whole new brand which focuses on revolutionizing traditional fireworks by offering customizable, eco-friendly electronic firework lights controlled via a mobile app. My goal is to create an unforgettable brand experience that appeals to modern consumers who want to celebrate responsibly and sustainably.
The AURAS logo successfully blends emotion and technology, reflecting an innovative, eco-friendly fireworks brand. The flower-like icon represents beauty, harmony, and organic growth, while the wordmark conveys modernity and precision. This combination positions AURAS as a forward-thinking brand that reimagines traditional fireworks with a sustainable, high-tech approach.
AURAS provides a mesmerizing light display that is safe, sustainable, and endlessly customizable through an intuitive mobile app. Users can design their own unique fireworks experience, selecting from a vast array of patterns, colors, and effects to create a dazzling spectacle tailored to any celebration.
The AURAS packaging uses vibrant colors to create a visually striking presence at the retail locations. The dominant graphic element is a stylized floral symbol, inspired by the blooming of a flower—which also represents the bursting of fireworks in a contemporary and geometric form.
The website incorporates bright, high-energy colors such as yellow, pink, blue, and orange, reflecting excitement, festivity, and dynamic movement. The AURAS website is a dynamic platform where users can explore our innovative electronic fireworks, purchase products, and stay updated on brand news.
The AURAS pop-up store is an immersive retail experience where visitors can explore the innovative electronic fireworks firsthand, interact with the technology, and discover a new way to celebrate with sustainability and creativity.
Through the AURAS project, I have gained invaluable experience in branding, product design, and marketing, learning how to create a cohesive identity that merges innovation, sustainability, and technology. Developing the website and pop-up store allowed me to explore customer engagement strategies across both digital and physical spaces. The product’s focus on eco-friendly celebrations deepened my understanding of sustainable design.